Sad to think of books languishing because they've been poorly "branded." You mentioned fantasy mislabeled (trying to "pass") as mainstream, but I wonder if the reverse ever happens, if something is labeled "fantasy" that doesn't appeal so much to the broad swath of fantasy readers, but would appeal to a "mainstream" readership.

Boy the labels are killing, aren't they? People do, thank goodness, tend to read more broadly than a label implies.