Despite this, and despite the uptick in college students reading e-books, most college students aren't using e-readers for their text books
A lot of that has to do with the format e-textbooks are available in. Previously they were PDF and then that moved to Flash. Now we have a big push for iPad, but most ebooks are still Flash-based. We do some Kindle conversions and Universal PDFs for nook, etc, for those titles whose market makes it viable.
I don't get the sensation of the Kindle announcement. It's an announcement and people are talking like it already happened. It flooded my twitter feed the day it was announced. They've been announcing A DANCE WITH DRAGON for years and that's still not finished. Until Amazon actually makes available book lending, then it's all talk.
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A lot of that has to do with the format e-textbooks are available in. Previously they were PDF and then that moved to Flash. Now we have a big push for iPad, but most ebooks are still Flash-based. We do some Kindle conversions and Universal PDFs for nook, etc, for those titles whose market makes it viable.
I don't get the sensation of the Kindle announcement. It's an announcement and people are talking like it already happened. It flooded my twitter feed the day it was announced. They've been announcing A DANCE WITH DRAGON for years and that's still not finished. Until Amazon actually makes available book lending, then it's all talk.