That's definitely true, as well. Any press is press, but good press is still better--and detailed press better yet. I've read some Kirkus Reviews where everything they say about the book makes it sound like something I love, even though the critic hates it.

Actually, that's something I should keep in mind while I'm doing reviews. I do try to spread out a lot of "what the books is about" type stuff with the "what was successful/not successful" for the book. But now that I'm actually thinking about specific, I wonder how much more I can do...