Hee, or a marketing department at a mid-sized publisher. (Publishers that are too small won't have one, and publishers that are too large are busy promoting James Patterson.)
There's definitely a mix: create the content to promote, then promote the content. Whether that's online, at conventions, or in my local community... well, it's important.
melissa_writing just posted on her blog today about how she's not the product, and I agree with that. (This was in a response to someone who asked for a signed autograph--which is really more your neck of the woods.) I think actors actually may also be their own product, which requires even more work and face-the-public than author promotion. The same might be true of the music industry. Authors and artists at least can send their work out there into the world and hope that it's good enough to catch hold on its own. (But first, people have to know it exists. So here we are, full circle.)
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timeasmymeasure
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Date: 2007-04-24 02:47 pm (UTC)There's definitely a mix: create the content to promote, then promote the content. Whether that's online, at conventions, or in my local community... well, it's important.