You are the brand, yes. But unless you are going to become a recluse and live in a cottage in the middle of nowhere with 18 cats and just write RIGHT NOW, you are going to have nothing to talk about or sell while being your brand.
Do the work first. Write something people are going to want to read. Be the writer, then be the brand--not the other way around. This Information Age we are in allows us all great opportunity that past writers never had. Too many people, however, get lost in the Era and forget that the brand is the means to the end, and not the end.
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timeasmymeasure
no subject
Date: 2007-04-23 02:13 pm (UTC)And no.
You are the brand, yes. But unless you are going to become a recluse and live in a cottage in the middle of nowhere with 18 cats and just write RIGHT NOW, you are going to have nothing to talk about or sell while being your brand.
Do the work first. Write something people are going to want to read. Be the writer, then be the brand--not the other way around. This Information Age we are in allows us all great opportunity that past writers never had. Too many people, however, get lost in the Era and forget that the brand is the means to the end, and not the end.
Shawn