I think in the case of White Wolf (or Wizards of the Coast), the company becomes the brand--which means the game designers and novelists don't need to work quite so hard for their own name recogntion. There's always a reader like me who wants to collect the whole Eberron series of novels, and that's the brand that matters.
Keeping track of several self-brands... wow. I suppose if you're working with a very niche market, there's not a lot of cross-marketing that could be done. With all the work I'm putting into just one name, I can't imagine spreading myself out on several brands! It sounds like a lot of hard work already. :)
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timeasmymeasure
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Date: 2007-04-24 02:51 pm (UTC)Keeping track of several self-brands... wow. I suppose if you're working with a very niche market, there's not a lot of cross-marketing that could be done. With all the work I'm putting into just one name, I can't imagine spreading myself out on several brands! It sounds like a lot of hard work already. :)